Help ALA Law Firms Succeed
Don’t miss the opportunity to connect your business to ALA Members representing the Am Law 200, corporate counsel and government legal departments. Tailor your marketing message to decision-makers representing operations, administration, IT, HR, marketing and finance.
ALA is the undisputed leader for the business of law, focused on the delivery of cutting-edge management and leadership products and services to the global legal community. ALA was founded in 1971 to provide support to professionals involved in the management of law firms, corporate legal departments and government legal agencies.
ALA Membership By Law Firm Size
Valued ALA business partners gain access to:
- ALA members representing 100 percent of the Am Law 200, corporate counsel and government legal departments
- 80 percent of ALA members who are responsible for making the final purchasing decision for their law firm
- 100 percent of ALA members who have buying influence
- ALA members representing operations, administration, IT, HR, marketing and finance
- ALA members looking to increase efficiency and profitability through the latest technologies
- Key decision-makers for law firms
ALA Insider Program
Become an ALA Insider and gain access to ALA member firms and exclusive resources.
Legal Management Magazine
Advertise in ALA’s only educational digital publication and reach 9,000 subscribers each month. Full-page, interactive and fractional ads sizes are available, allowing business partners to effectively target ALA members.
Legal Management magazine is published 10 times per year, and reports on topics within ALA’s five knowledge areas:
- Legal Industry/Business Management
- Human Resources Management
- Financial Management
- Communication and Organizational Management
- Operations Management
Editorial content includes informative and educational articles on issues and trends of vital importance to law firm managers and principal administrators. Hot topics include technological innovations, human resources trends, marketing, financial planning, leadership issues and general business practices. In addition, ALA members are kept up-to-date with association and member news.
E-newsletters offer the latest news, tips, tools and trends, and deliver your message to ALA’s highly engaged audience.
BOLD (Business of Law Discussions) Bites is a weekly e-newsletter digest that discusses member news and updates and industry trends and innovations in legal management. Both members and business partners receive a comprehensive overview of what is happening at ALA and in the legal industry.
BOLD Bites is a monthly printed digest recapping association events and member news. The printed newsletter is complemented by the weekly e-newsletter
Just the Facts
Just the Facts is a bimonthly, electronic communication that provides chapter leaders with important information relevant to their duties. In addition to chapter leaders, Just the Facts is distributed to ALA’s Board of Directors, Regional Representatives and is also archived at alanet.org.
ALA has 97 chapters throughout the United States, Canada and Puerto Rico. Business partners have excellent opportunities to get in front of these chapters by advertising in Just the Facts. Build recognition in this e-newsletter to attract potential local and regional business.
Legal Management Email Alert
Legal Management magazine sends an email announcement each month when the issue goes live. It’s an excellent opportunity for business partner sponsorships to reach 9,000 subscribers at once.
ALA Website Advertising (alanet.org)
Enhance your marketing plan with monthly access to tens of thousands of legal management professionals.
ALA Solutions Series Webcasts
The ALA Solutions Series Webcasts provide unique subject matter expertise and business insights for law firms, and are free to register. Bring new ideas to the legal marketplace by sponsoring a custom webcast designed to showcase your organization’s best practices for law firm success.
For more information about ALA Solutions Series webcasts, contact:
ALA Legal Marketplace
The ALA Legal Marketplace helps you connect your product and services to a qualified audience of legal professionals.
ALA VIP Program
The Association of Legal Administrators (ALA) offers members exclusive services and discounts from nationally known companies in areas like security, technology consulting, office products and video conferencing.
For more information about the ALA VIP program, contact:
Have questions? Let's talk about the right program for your organization to reach the ALA audience.
ALA VIP Member Contact